Terrible Herbst Motorsports
Our journey began with the indomitable Jerry Herbst, whose mere presence in the gas station industry sent shockwaves through his competitors. Every time he unveiled a new station, the whispers would echo, "Here comes that Terrible Herbst," giving rise to the nickname that has become an integral part of our chain's identity. Another tale traces the name back to a defining moment in the late 1940s when Jerry was venturing to the western United States. While applying for a business license in Cheyenne, Wyoming, a city council member, who happened to own a rival gas station, muttered, "If we let that terrible Herbst in, we'll all go under!" Regardless of its origin, the name stuck, and it has since become synonymous with our brand.
But our story doesn't end at gas stations.
